34+ Best Social Media Tools And Apps to Grow Your Business

When it comes to managing and maintain your business and managing your social media it can feel overwhelming. But I'll let you in on a not so secret advise, the key to successfully doing it all is planning and the right social media apps and tools.

In business you invest in tools and software to meet your goals and boost sales. The same rules apply to social media, especially Instagram. Posting is not enough, you need to find and invest in tools that will help your business social media profiles not only increase in followers but capture sales along the way.

If you still don't believe that social media tools and apps aren't worth the investment well take a look at these stats that say otherwise:

  • 90% of consumers are more likely to engage with posts that embrace the company’s personality.

  • 71% of consumers with a positive interaction with a brand on social media are likely to recommend the brand to family and friends.

  • 89% of marketers believe social media is important to their overall social media strategy.

Today I'll be showing your free and paid social media tools and apps you can consider adding to your social media arsenal. Each is broken down into six main categories:

  1. Best Social Media Tools for Video

  2. Best Social Media Tools for Design

  3. Best Social Media Tools for Content

  4. Best Social Media Management Tools

  5. Best Social Media Apps for eCommerce

  6. Social Media Must-Haves (& Extras)

If you're in a rush or you'd like to ease yourself into these social media tools, here's a Tuesday Tip showing you the top five social media tools you NEED to be using. These are tools I've been using for years, if not everyday.

Best Social Media Tools for Video

Video content carries 4x more engagement than text, pictures and GIF's combined. Point blank, people love video content. If they didn't YouTube wouldn't be the second largest search engine in the world.

Not to mention 78% of people watch online videos every week, and 55% view online videos every day and 74% of consumers share brand-related product videos on social media more than any other content. If you want to boost your social media engagement and create eye-catching content then you'll have to consider adding video to your social media marketing mix.

The best part about this list, you don't have to be a video editing pro to use them. They're easy to use.


Need a video editor to cut clips, add text and music without moving from app to app. InShot is the app for you. It's been around for years and the trusted "Inshot" watermark is popular with influencers alike.

You can also adjust the frame of your video to suit each social media pages requirements with ease. Create videos for Facebook, Instagram, Tik Tok, IG Story's and more. The app is available on IOS and Android so you can take it on the go when you need it most.

Quik by GoPro

GoPro is well-known for their own breathtaking YouTube videos and Instagram content. If you normally use Go-Pro's or create high action videos (like workouts and sports) this video app is perfect for you. You can crop, cut, slow down, speed up and add music as you like. Plus with Quik, Instagram users with GoPros can edit their high-def videos via smartphone without having to run through another editing app.


This a video app feature by Instagram that turns short snips of the every day three-second moments into a fun and engaging content. You can use this to create quick content for your Instagram Story and profile feed. Brands like @Converse, @Hersey's and @Forever21 use this feature the most, so you can check out their profiles for real life examples.

For more of the utilization of this app, you can look on Instagram's Blog: Boomerang Features.


This app is housed by Instagram officially. It's made only for iOS at the moment, Instagram seems to leave out Android users when it comes to some IG Story features. With your iPhone, you can make beautiful time-lapse videos not only for your profile but your Instagram story as well. The app has in-house stabilization that ensures that you get the most out of your Hyperlapse.


Lifelapse is an alternative to Instagram's hyper-lapse, but the twist is you can also edit and create content-worthy animations, not to mention helpful tutorials, stock music, a built-in time, speed adjustments and much more.

Cut Story

Have you ever gotten so caught up in the moment recording your Insta stories that your video ends up way longer than you expected?

Don't worry; we've all been there. Because Instagram only allows you to upload 15 seconds of video and 7 seconds to video-photos, that's where Cut Story comes in.

It gives you the power to divide or section your long videos into a series of shorter clips. Granted, Instagram does do this for you automatically when you upload a longer than a 15-second clip, but Cut Story gives you more control over where and when you cut your clicks.

Cut Story is only available for iOS, sorry android users.


Wave.video falls smack in the middle of Canva and Adobe Spark Post (which we'll talk about later). It's the tool you use if you're looking for an online video maker and editing tool that offers user-friendly experience with just the right amount of technical tools to give your video that finishing look.

Upload and export your videos with text overlay, effects, animations, and stunning transitions between the clips. You can also resize your video if you'd like to reuse it later for another platform.

The best thing about wave.video is that it has full integration with Facebook, Youtube, Twitter, Hubspot, Wistia, Dropbox, Google Drive, and Vimeo so that you can share or upload your videos in one click. The downside is that this app is only avaibale for desktop, but a mobile app is brewing soon.

Best Social Media Tools for Design

Creating content is good but creating good content is important. These tools will help you with both graphics and designs that will add a professional touch to your social media strategy.


Canva is an online graphic design tool that comes with easy navigation and thousands of free graphics templates.

Canva is handy if you're a company on a budget who can't yet hire a graphic designer or quick creations for last minute events/products or sales. This program makes anyone with little to no graphics experience seem like an expert on their social media platforms.

As an added bonus, Canva now has a mobile version so edit and design on the go. I would advise you to get accustom to the desktop version before taking on the mobile version, as the desktop version has more features and it's easier to navigate through.


VSCO app is handy and credible photo editing app. It has a broad range of filters at your disposal on your phone when you're on the go. You can use free filters or purchase filters that would best suit your Instagram aesthetics needs. This app is influencer approved and has dominated the photo, and now video editing community.

Don't be afraid to join the VSCO community that comes with the app, it's a good way to gain inspiration


Photo Editor by Aviary app is a branch of one of the many Adobe photo editing apps that have been brought up on quite a few social media blogs such as Buffer and Huffington post, which means that it's found it's placed in not only social media managers but influencers in the digital marketing arena.


If you are a brand that would like to educate your audience or needs infographics for all your social media profiles then PiktoChart is a good fit for you. They have multiple free templates for you to choose and create for yourself. You can try it for free or use their paid accounts that have great additions.

Instagram Layout

This is a popular Instagram integrated app that allows you to layout multiple images in a single post. It's a great way to display your products from different views or just a mini collage of your adventures.

Adobe Spark Post

Anything Adobe puts its name on either has a steep learning curve, is a creative’s go-to, is a gateway to exceptional content or all of the above.

That being said, if you're looking for something a bit more technical to get all the little details right, Adobe Spark Post is your app. It allows you to add not just filters but effects, sizing, coloring and editing tools on par with Photoshop and Lightroom. You can also convert photos into GIFs or videos ready to upload to your Instagram stories.