A brand mood board is essentially helpful for new business owners who want to nail down their branding or starting a new project that's heavily visual. A mood board can be the difference between keeping focused and cohesive theme and wandering around aimlessly. For new projects and brainstorming mood boards can be a big help, providing a visual example or a guide to the direction you want to take your brand. Today I'll show you how to make and use a brand mood board to effort

Instagram is a visual platform, just as people eat food with their eyes, Instagram users shop with their eyes. They want to captivated and moved by a brands aesthetic in order to take action. The average Instagram user spends approximately 29 minutes on Instagram, they're used to being visually bombarded with content. You'll need to create content with an Instagram aesthetic that stops them scrolling and clicking on your page. Think about it... Branding like anything in marke